Facebook Page Basics For Bands

A while back, we ran a poll asking our group members if they’d like more info on making their bands more attractive to buyers. A large percentage said they were interested, and today we’re going to begin some short articles on things you can do to help buyers. These articles are not one-size-fits-all, nor are they comprehensive. YMMV! We are also not going to go into a lot of background or theory. The number one rule of marketing is “Know your audience.” (If you don’t know your audience, or need more info, hit us up in the comments.) We’re not aware of any #1 rules for band management, but we would suggest that “Know where you’re going – set goals,” would be a good candidate. With that, let’s get to the good stuff. We’re going to start with Facebook since we’re all here and presumably know how to use it. Let’s talk about what makes a good Facebook band page. (It is beyond the scope of this article, but we’re making the assumption that when you set up your FB page, you set it up as a band page. You can access your page settings via the menu by clicking Settings from the menu (top right), and then choosing Page Info from the sidebar menu.) For our example, we’re using @baroness’ FB page. Baroness is a Queen tribute here in Houston, and they’ve done a great job with their page. First and foremost, they’ve create a highly visual page with plenty of photos (1) including a profile photo, a cover photo, photos in their events, and a photo on their About (bio) page. And of course, they have plenty of photos on their Photos page. We cannot stress enough how important GOOD photos are. Be sure you have photos not only of the band performing, but of the crowd you’re drawing. They also have an Events tab listed (2), and have all their upcoming events added to their Events page. While we think this is pretty obvious, it’s clearly not since we’ve seen actively gigging bands that do not have either on their Facebook page. Next, they have their About (3) section filled out. (This section is SO important that it has its own graphic and writeup – keep reading.)  The Band Story is pulled from the About page and displayed in the right column of the Front Page; include an image so the eye is drawn towards it. This will encourage clicks. Finally, there’s the video section. This is increasingly become more and more important as buyer’s are requiring to see live performance videos of your band. Videos don’t have to be studio produced, but they should be relatively steady with clear audio and minimal, if any, clipping. Only put the BEST ones up. If your singer goes off key, or your band is standing on stage like lumps, find or make a better video. Baroness has also done a great job on their About section.  Your band’s About section is the most important information on your Facebook page, primarily because the About/Story section should give buyers a good idea of who you are and why they’d want to hire you. It also tells them how to contact you so they *can* hire you.

 Baroness has provided multiple ways to get in touch with them (1), including a phone number, Messenger, email, their website, and their Instagram. (You can also include your YouTube channel, Spotify station, Twitter, Soundcloud, etc.) They’ve added their Hometown (2), which is helpful information for a buyer. Maybe they want a local band, or they’re looking for bands within a certain radius of their location.  Give them a hand and let them know where the home base is – you can still be a national touring act and have a Hometown. (Note: We’ve read this field is going away, so include this information in your bio as well.) (3) Baroness has given a brief band description in the About field, as well as the full band biography in their Band Story.  (Hint: Many journalists will copy your bio verbatim, so write your band bio as if you’re being featured in Rolling Stone. Having a brief bio and a longer bio is always appreciated by anyone that is promoting you, as different formats require different lengths. For example, the shorter bio is useful for social media, the longer for a print or web feature.  We’ll write a separate article on creating a good band bio.) In addition, they’ve also added some smaller details that help flesh out their online presence, such as personalizing their page by listing their band members (4). It’s always nice to know who you’re dealing with; additionally, journalists & promoters appreciate having the band members listed out for copywriting purposes. Adding a founding date (5) can help buyers set realistic expectations for crowd draw; a band that has been around for 15 years will *probably* have a bigger fan base built up, but again, every band is different. And finally, by using the Affiliation (6) page to list their association with The Mercury Phoenix Trust and Brian May Guitars, they’ve managed to differentiate themselves a bit from other tributes by working in their endorsements. (If you have any endorsements, or anything that makes your band singular or unique, it should always be mentioned in your bio, but adding it here makes it stand out, and adds some redundancy for those buyers who just scan your bio.)              

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