Keep It Familiar
Try to keep your Facebook user name as close to your band name as possible. If your band is The Best Band, and the TheBestBand is taken, then try something like TheBestBandHouston.
Keep It Short
To avoid confusing your fans, keep your user name short, and avoid numbers, hyphens, and non-traditonal spellings.
Keep It Consistent
Keep all your social media names consistent. If you’re TheBestBand on Twitter, then try to get TheBestBand on Instagram and Facebook, too. Ideally, you’ll keep trying until your name is consistent across all platforms.
In our previous example, TheBestBand was taken already on Facebook, but TheBestBandHouston wasn’t, so you’d want to try and get TheBestBandHouston on Instagram and Twitter, too.